The laid-back lip has been our thing since the beginning. In 1991, we changed the game with 10 neutral lipsticks—a bold move in a beauty world of brights. Three decades later, we’ve gone back to our roots with an updated lineup of Luxe Lip Color, formulated with a neutral base to flatter every skin tone. It’s the can’t-live-without-it lipstick. Bolds that enhance but never overpower. Neutrals that brighten but never wash out.